Logo design guidelines

As you know, your logo client is a travel agency specializing in trips to other realms, primarily from fiction (Oz, Narnia, etc.). You may not work in PSD until I approve your sketch. Your final logo MUST demonstrate evidence of:

1. A visual symbol of the agency 
2. Color scheme limited to three colors or fewer
3. The agency's name in an appropriate, legible font
4. Simple, easy to reproduce shape

Due to some difficulty accessing the tutorials I had previously posted on here, we will be reviewing how to use type and shape to create the logo. Use your demonstration notes and the guidelines below to design your logo.

1. New document: 10 in x 10 in, RGB, 300 dpi, transparent background 
2. Use the rulers (View and select Rulers and Snap) to put a horizontal guide at 5 in down, and a vertical guide at 5 in across. 
3. Start designing your logo by choosing any of the shape tools (EXCEPT CUSTOM SHAPE; custom shape is NOT allowed) to create the overall shape of the logo. YOUR LOGO SHAPE NEEDS TO BE SYMMETRICAL! Make sure it is aligned with the guides.
4. Design your logo using a combination of the following required tools:

• Shapes: subtract, combine, exclude, warp, etc. as necessary
• Type: Rasterize to edit letterforms as needed (but remember that after you rasterize, you cannot edit what it says anymore). Use one interesting but legible font. 
• Layer Styles: strokes, outer glow, etc. Use 1-2 styles to make your logo pop!

When you are finished, you will convert your layers into a single Smart Object. Then, save your final file in PNG format. Post your logo as an image on your blog. Reflection questions are pending.